GARY V EFFECT: HOW ENTREPRENEURSHIP HAS GROWN IN POPULARITY IN RECENT YEARS

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“What’s hustle to you?”


The above animation is of CEO of Vayner Media Gary Vaynerchuk. He gained wide popularity over the internet for his Daily V and many other web content over YouTube. And since the launch of his popularity he has since been seen as a motivational speaker. Even though he doesn’t look at himself as motivational speaker, he has inspired a wide range of people to embark on their own business endeavors. His famous quotes are known throughout the web whether it’s him telling people to, “Get shit done,” or “Don’t watch three seasons of Lost, and then wonder why nothing is happening in your life.” Now, to be clear, Gary V is not the first person to motivate people to be entrepreneurs, yet he is one of the most popular.

What is it about what Gary says to people that resonates so deeply? Well, the most obvious reason he resonates with people is because of his success. He has taken people on a journey through his life as he has become successful over the years. It’s quite inspirational when you can look at a person’s transformation over the years and actually have video content to track the person. We always say that people had an easy ride, but when you can see the climb it makes that person much more appealing. But there is no success without the work put into the climb. And that is what brings me to my next reason why people connect to Gary.

He gives it to people straight, in a way that everyone can understand. Usually, people who give advice give these very generic answers. Answers that don’t have much substance. Or if they do have substance it requires you to buy their book or attend their seminar. Receiving free content that gives an insight into the world from a person who has taken the leap of faith into society is well worth listening to. So what is it; what has made people lean in the direction toward entrepreneurship? There are a few reasons as to why this could be happening in our society.

For starters, there are so many people in the world who hate their jobs. They wish they could be doing anything other than what they are doing at the moment. So opening a side business to make a little money outside of the daily grind is worth it. But mainly people have become attracted to entrepreneurship because the state of employment has shifted. So many people are out of work, and for those working you’re still barely able to sustain financially. Unlike the past generations, the millennial generation and beyond won’t work a job for 30 plus years and retire in that same place. In America today, working the same job for five years is a stretch.

So in the end, the allure of being an entrepreneur has people ready to dive right in. The only downside, is that most don’t have the stomach to deal with the adversity or daily fight of trying to make a living from absolutely nothing. Truth is, most will give up within their first year of pursuing. In the words of Gary V, “Most people are wired to lose and conform.” That’s life, and it will always be that way. But for the few who can stomach the grind, they make out on top financially and in happiness.


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